
I came across a really interesting article on the NYT's Style Page about Etsy and the myth or reality of earning a living with your craft. It's titled "That Hobby Looks Like a Lot of Work" and it describes how some crafters have been able to turn their passions into a full time income through Etsy and other venues.
They featured one knitter who described her day as including 13 hours of knitting and then multiple other hours on-line with buyers and promotional duties. She actually has a wholesale contract with Urban Outfitters to sell her handmade cowls. She claims to be earning $140,000 a year which I wonder is gross or not. But either way I don't think it's worth it. I have spent 13 hours in a row knitting on the weekends before but I honestly can't imagine doing it every day. It would drain the joy out of it real quickly and my hands just couldn't take it. As great as the dream of making a living off my craft sounds, in reality it would likely be a nightmare.
There was another feature in the summer on Slate about the fantasy of making a living and how Etsy "Peddles a False Feminist Fantasy". I was insulted by some of the ideas implied in this article but the reality is much of what she says is true. There was a lot of controversy about this article and if you go back to the first pages of comments you can read some angry reactions from Etsy sellers.
I'm happy with were my business is at the moment. I had a great craft show season and had an increase in sales over last year which not a lot of businesses can say in this economy. I've found my place in the indie shows and my target market. I'm not happy with my Etsy shop but that is a different post. Online sales are just not my priority. I'm glad that I still enjoy my hobby but I'm thankful that I don't have make a living from it.