9 hours ago
Since renewing on Etsy has essentially lost its impact for a number of reasons, it is up to the seller even more so now to drive traffic to our store. Even 6 months ago I could count on renewing an item to bring me at least 10-15 views. Now I'm lucky to get 3 or 4. I have decided that it just doesn't make financial sense to re-new any item that cost less than $20 and waste another 20 cents each time. One reason for this is the massive amounts of new sellers in just about every catagory. It is a lot harder to get views when you are competing against even more sellers for those buyers eyes. The other reason is a recent change in etsy procedure.
Here is a quote from everyone's favorite admin Matt about the change:
"One lever that we recently adjusted was the way that listings, new or renewed, are delivered to the site (see this post). This adjustment involved delivering items in very frequent batches rather than continuously in real time. As an outcomes of this change, there is less of chance that an individual item will appear in certain ways of discovering items on Etsy, including the Recently Listed Items section of the Homepage, the Fresh Items list on the Buy Page, as part of Pounce, or in Time Machine 1 or Time Machine 2."
What this means is renewing an item now only means that you are bringing your item closer to the top of search not necessarily the first page and you will quite possibly not even end up in the time machine or front page. There is an active forum thread that brings up many issues with this change here. Many top sellers have weighed in about how this has impacted their ability to make a living off of etsy sales, which is one of the professed goals of the site. This included thedreamygiraffe, one of my favorite artists of big eyed girls with powerful statements, like the mermaid above.
I understand that etsy is just a venue and that they are not guaranteeing us anything but 4 months of listing time for our 20 cents. So it is now up to us to get creative and come up with different ways of promoting. I know this is going to help drive sellers to Artfire and I am still waiting to see whether this is the way to go for me.
In the meantime I am exploring some advertising options like social networking venues and I also joined Project Wonderful last week. I'll be posting later this week with my results from this initial experience of advertising and my thoughts for future promotional efforts.